Based On Internet Marketer Of Micro-blog Marketing Mode

Due to the convenient mode of operation and excellent real-time update capability,micro-blog in numerous network application talent showing itself in the form of. This isknown as "the most competitive cellular marketing position" of the new platform,gradually by businesses and enterprises concerned. More and more enterprises andindividuals joined micro-blog, internet marketer is the leader, they use packaging andlaunch web and network events as a springboard, speculation in the process usinghidden opportunities, and explore in this new platform to launch a marketing campaign,obtain economic benefits.Under the new situation, Internet Marketer produced the new media culture, capitaland market to use. More and more of the "Internet Marketer" is big business absorbedinto specialized marketing departments, pusher are gradually being a more modern,more commercial model to incorporate, has become a new "marketing mode".On the nature, micro-blog marketing is a kind of network marketing. While themicro-blog marketing construction in the third party platform, its dissemination ofinformation is fragmented, which means it is a compensatory marketing, can’t replaceother marketing methods. Nevertheless, the marginal cost reduction and effectiveinformation increased, become the biggest highlight of micro-blog marketing, blog,forum, micro-blog to video, news, good polymerization to the topic of the platform, thebrand marketing and marketing two levels. From a social sense, micro-blog also tookover as the public areas of the task, the vulnerable groups to express their concernsalmost unique smooth channel.However, using micro-blog advertising or public relations promotion, is a popularrejection. In this marketing means open, how to better use of influence, shrewdmarketing techniques, the most worthy of attention. This paper combines multiplemarketing case, from the dissemination of science and microeconomics perspective onmicro-blog core competitive advantages as well as Internet Marketer innovationmarketing strategy of.Can’t deny, micro-blog marketing there are also many problems, supremacy of theentertainment content and depth, lack of marketing, no depth; cannot distinguishbetween real and false, uneven, some good and some bad, marketing without reliability;and in the real world of social capital is high, in micro-blog is also easier to get attention and pursue, which also brings difficulty to internet marketer marketing. Direct sale ofmicro-blog zombie fans business, further deterioration of micro-blog marketing,disturbing the healthy development of the whole industry.To prevent malicious Internet Marketer adverse effects, on one hand the audienceto get used to changed from single to multiple sources of information, the source ofauthoritative information to disperse to the integration process. The audience medialiteracy in exercise enhances unceasingly, on the other hand, the government should belegal and technical support for Internet marketer, normative market.