The Research On Marketing Strategy Of Micro-blog On Line In China

Since micro-blog has come into being, with its unique influence in every aspect of people’s lives, it has become the most fashionable and popular network platform. With its development, micro-blog is not just ways of information exchange or affective interaction. More and more corporations and organizations are regarding micro-blog as a marketing method. Therefore it has become one of the most favorable marketing means. In china, research on micro-blog marketing just begins with rare theoretical research. A unified understanding on this issue has not been formed. Most articles focus on necessity of micro-blog marketing or specific examples of micro-blog marketing plans, which are just presenting several suggestions on this issue. There are little articles focused on the market analysis, method choice and plan design of micro-blog marketing strategy. This article is aiming at searching for a strategic choice of micro-blog marketing based on the theory of Economics, Management Science and Communication Science. Hoping this research can do some contribution to the theoretical level of micro-blog marketing, which in return would guide the practice better. In addition, it can help us to exploit market and use resource better, boost market attraction and competitiveness. Thus, corporation’s value and connotation is increased and whole country’s micro-blog marketing proficiency propelled. The research and analysis of the micro-blog marketing is conducive to market development and resource utilization in our country. The scientific use of micro-blog can enhance the market attractiveness and competitiveness of this new marketing tool, so as to promote its market value and connotation. Furthermore, it will promote the overall development of China’s micro-blog marketing.The article consists of six parts. Part one is about research background, meaning and innovation. Part two is about literature review. Part three is about connotation, current situation and SWOT analysis of micro-blog marketing. Part four is about problems in micro-blog marketing in perspective of corporation, government and society. Part five is about development countermeasures and suggestions. Part six is conclusion.