Research On Marketing System Of DFPV

As in recent years the Chinese automobile industry’s rapid development, since2010China has become the world’s largest car market, annual sales exceeded10million units.With the development of the national economy and the requirement of environmentalprotection, at the same time, in order to support the independent automobile brand, toautomobile policy adjustment, increase pair of own brand small displacement car supportpolicies and strength, have introduced a car to the countryside allowance, derate the smalldisplacement vehicle tax and fee policy, independent automotive products auto brands inthis a round of car development in the rapid growth.In this paper, car market and car sale system are reviewed, found the automobilemarketing system in field and the larger research space, mainly in the system constructionand the marketing strategy needs to be further studied. Based on the domestic and foreignscholars on the automobile marketing theory, the easterly Aeolus development of theexternal environment, industry and competitive analysis, found the easterly Aeolus currentbrand marketing business is very stable, sustained and healthy development momentum,and find the DFPV brand external threats and opportunities in the market. Secondly, adetailed analysis of the automobile market of external environment, elaborated the Geelyand other major competition brand development, a comprehensive analysis of theauspicious and other major competition brand marketing system characteristics, andelaborated the DFPV should adopt the strategy and measures. Once again, the easterlyAeolus marketing system, marketing strategy, marketing platform are studied, and theDFPV product strategy, channel strategy, marketing, advertising and so on are analyzed indetail, find out the advantages and disadvantages of DFPV. Finally, on the basis of theabove results, from sales training, export strategy and puts forward a series ofimprovement measures, such as improving management, strengthening the ability ofDFPV marketing franchise store sales training, enhance product strategy, to expect for theDFPV’s sustainable development provides the guidance opinion.