Travel Agency’s Business Model Design On Yichang Area

In the1990s, Internet has a rapid economic development and the business modelconcept has gradually extend from the theoretical to enterprise s practice. The businessmodel conclude the enterprise products, business services, and information flow, it is awhole system concept, any organization has its system operation as a basis for the survivaland development. At present, the management of research levels and managementpractices level are aware of: the enterprise to adapt to globalization and digital informationspurt development. If company want to create continuable value, it must reform theoriginal commercial mode of operation, the reform must based on rational analysis andresearch to design suitable business model for this market environment.This thesis classify the current travel agency business model on the company’sbusiness activities, it combined with structure elements of the business model which basedon the previous studies: the target customer, value content, items of business, transactionstructure, stakeholders the five modules on the travel agency business model design. Thispaper do some comparative analysis in Yichang s three representative travel agency——Xiazhou Travel Agency, Three Gorges Travel Agency, YIchang Travel Agency, in view ofthe Yichang tourism market situation, designed a new travel agency business model, andexplained the new business models of structural elements and design basis, and interpretedon this business model in different stages of development process. In this paper, thoughthe study of the travel agency business model s the design and the structural elementsexplain，hope this work could give some help to design business model for the specificcompany groups.