Research On Security Risk Management Of Outbound Tourism Based On Travel Agency Perspective

In organized outbound tourism, travel agency is the main body of tourism risk and risk management. Although China's outbound tourism development too quickly, but travel agency risk management consciousness ascend far less outbound tourism development speed, many travel agencies have not risk management, risk awareness is very weak, don't want to spend more energy and resources in risk management; And there is a lot of travel agency staff for group cognition of outbound travel risk is also obvious. Group in October 2016 Thailand tour travel agency to see the panda exhibition carefree to enjoy classic phuket tourism projects, from group to go to phuket in all kinds of project arrangement, to smooth return, has a panda international travel service. Security risk management to the outbound tourism project to conduct a comprehensive and meticulous research, can promote the safety risk in project management practice and application of the panda international travel service. Study of the case, therefore, has certain representativeness and practical application value.Concept on predecessors' research results in this paper, on the basis of analysis and theoretical summary, panda travel to kunming in October 2016, the Thai island of phuket island Tours, for example, a comprehensive analysis of the panda travel agency on the Thai island of phuket island swims outbound tourism risk perception and the problems existing in the management, and make the project risk management planning, finally from specific to general, outbound travel risk control countermeasures and Suggestions are put forward.Specifically, this paper from the perspective of the travel agency, analyzes the security risks in the process of outbound tourism, and the comprehensive risk management plan. First of all, the analysis of the existing risk management system and panda international travel agency to carry out the measures, analysis of existing problems; Secondly, according to the Thai island of phuket tourism projects in 2016 cases, the risk identification and analysis; Finally, the risk response planning, and specific policy recommendations.