The Research On Corporate Social Responsibility Of China Toys Manufacturing Industry: Based On The Global Supply Chain

This thesis firstly reviewed and analyzed corporate social responsibility statusof China Toys Manufacturing Industry, as well as the implementation of theresponsible production program promoted and enforced by western brands andretailers in their global supply chain. It was noted the current business-pushedand mandatory corporate social responsibility audit neither improved the actualfactory’s social compliance status nor changed the understanding of managementon corporate social responsibility.Based on the intensive studying on the basic theories of corporate socialresponsibility, stakeholder and corporate social performance, and the root causeanalysis on current problems of China Toys Manufacturing Industry, this thesisprovides solution: turn corporate social responsibility to corporate socialperformance.Combining with the definitions and categories on corporate socialperformance indicators of <<China Corporate Social Responsibility ReportingGuideline (CASS-CSR2.0)>> punished by China Social Institute, this thesis createda corporate social performance model by using Analytical Hierarchy Process. Thedeficiency of this model was also analyzed. In a word, this thesis reviewed the issues of current corporate socialresponsibility in global supply chain, worked out the solutions to improve thecorporate social responsibility situation by turning corporate social responsibilityto corporate social performance, and finally established the corporate socialperformance assessment system. This thesis provides innovative methodologyand modeling system which will greatly help the implementation on corporatesocial performance.