The CRM Theory And Optimize Tax Service

Tax service is the new trend of the modern tax collection, and also the hot issues ofour country’s current tax theories and tax authorities. Tax service is one of theimportant indicators for the level of tax collection, and it is very important to improvetax compliance, to reduce taxes levied costs and to build harmonious relationships. Inrecent years, as Chinese socialist market economic system continues to improve,Chinese tax theorists and authorities at all levels have undertook a lot of useful andpractical exploration, and achieved a lot of positive results. Nevertheless, in theabsence of CRM theory on tax services in the real implementation, the theoryof“Begin with the taxpayer needs, base on the taxpayer’s satisfaction, and finallytaxpayers comply” has not been really established. There is a large gap in the overalllevel of tax services and demands of social development.In the current background of building service-oriented government and with theestablishment and maturity of socialist market economic system, citizens havegradually raised their legal awareness, and computer information technology has beendeveloped... All this puts forward higher requirements for the tax service, but alsoprovides a good environment and conditions for China to improve the tax service.And the theory of the formation and development of customer relationship provides astrong theoretical support and new development ideas for the optimization of the taxservices; on the other hand, the tax service experience of Western countries providesus some useful implications and helpful lessons. Thus, in the highlyinformation-oriented, technology-based and international modern economy, theexternal environment we are facing is becoming increasingly complex. The futureuncertainty for the tax administration is also upgrading. How can we orientate the taxservices theoretically, and have a good understanding of the tax services thatencounter the new situation and hot issues to be solved? And such has become anurgent task of China’s tax collection, especially just at the time that the current StateAdministration of Taxation is starting the collection and management reform, taxsources professional management and the standardization construction of Tax ServiceHalls. Learning from “the CRM Theory”, this essay attempt to make closely researchon the Jinjiang Municipal Bureau of state Taxation,then puts forward some optimizedmeasures that are feasible and operational, and it highlights its realistic significance.