The Research On The Single Category Store Model Of N Company

With the enhancement of market maturity and competition degree, Ncompany is confronting with some barriers to sustainable growth such asunbalanced development status of each category, lower tier marketpenetration stagnation and retail partners’ complaint on over-discount inmatured market. Based on the theories of category strategy, product lifecycle,consumer needs analysis and etc., this thesis gives the research on the SingleCategory Store model, tending to evaluate its feasibility by Market Maturity&Collaborative Matrix and impacts on realities. In addition, this articleprovides the implementation proposal on product, channel and accountportfolio.