Study On Strategic Cost Management Mode Of High-Tech Enterprise

Modern enterprises are facing new economic situation of global marketcompetition, personalized customer demand and constantly shortened product lifecircle. Increasing production level of automation degree and widely adopted“intelligence technology" based on information lead enterprises into anunprecedented fierce competition of talent, resources and market. Enterprisecompetition strategy starts to change from paying attention on product itself to focusto create customer value. High-tech enterprise which taking innovation as the coredriving force is more pronounced in national economic development. In fiercelycompetitive global market, cost level is the important indicator of high-tech productmarket competition with the high degree of homogeneity. It is very important toachieve corporate cost leadership or differentiation strategy through strategic costmanagement and build the core competitiveness of enterprises for maintainingsustainable development of high-tech enterprises.This paper begins with theoretical describes for the basic competitive strategytheory, undertaking analysis, comparison and evaluation on two kinds of mainstrategic cost management mode. In third chapter, traditional cost managementrestrict factor to high-tech enterprises development and necessity and advantage ofhigh-tech enterprises implementing strategic cost management are illustrated throughanalysis of high-tech enterprises characteristics and cost management. Besides,present situation of domestic high-tech enterprise implementing strategy costmanagement is briefly introduced. The fourth chapter establishes strategic costmanagement target combining analysis of third chapter, points out the characteristicsthat strategic cost management mode should have, and try to construct a dynamic,complete strategic cost management mode which is consistent with high-techenterprises cost structure characteristics based on absorption merit of the existingstrategic cost management mode. The content includes four parts of strategicenvironmental analysis, strategic planning of cost management, implementation andcontrol of strategic cost management, performance measurement and evaluation ofstrategic cost management. The fifth chapter takes company L which the author isworking in as the case, elaborates the use of this strategic cost management mode,recommends improvement focusing on problems and deficiencies in strategic cost management which can be a good reference for same type of high-tech enterprisesimplementing strategic cost management.