Research On Financial Forecast Of Listed Companies In China’s Tourism Industry

The tourism industry is a comprehensive industry, it involves a lot of field, andintegrates with many other industries. In China, the tourism industry developedrapidly, and become a sunrise industry. The research for the tourism industry in theacademic field in China is also increasing. The listed company is the leader in theindustry, the listed company’s business development, strategic adjustment andfinancial situation is a microcosm of the industry. According to Wind statistics, thereare a total of24listed companies from tourism industry in China. Nowadays, theeconomic is growing steadily and the competition in market is increasing. Thecompanies need to forecast the financial situation according to the internal andexternal changes in the environment. Then the companies adjust the business strategyaccording to the forecast results. The focus of this study is the financial forecast of thelisted companies in the tourism industry. Firstly, this paper reviews the status ofdomestic and foreign financial forecast, introduces the steps of the financial forecast,resolves the financial forecasting methods and their characteristics, explains theprinciples of financial forecasting method selection clearly. At the same time, thispaper describes the development status of China’s tourism industry, analyzesthe background of the companies listed on the tourism industry, sums up thecharacteristics of the tourism industry in China listed companies. This paper selectssome financial indicators which able to represent the consolidated financial positionto build the index system of financial projections. And the selection process is basedon the combination of the uniqueness of the tourism industry of listed companies andthree core financial statements of the listed companies. Then based on thecharacteristics of each financial indicators, this paper selects appropriate financialforecasting methods to build the financial forecasting model of listed companies intourism industry. At the end of the paper, it set Lijiang tourism as an example, andmade the financial forecast analysis of Lijiang tourism with the financial forecasting...