A Brief Study On Consumption Attitude Towards China Time-honored Brand Based On Brand

China time-honored brand according to their own strength has the glorious history.However, due to the emergence of new technology, the constant development of newindustries, as well as the impact of foreign brands and so on many factors, now a lot ofold is facing the huge challenge of survival. China time-honored brand with Chineseculture brand, so she is passing on Chinese culture, in the river of history, she hasexperienced many challenges, create lots of endless aftertaste brilliant history, and todayshe’s overall situation is not satisfactory, and even part of the old casual destructioncan’t help make us is regret. Therefore, to search for the cause of the rise and fall ofhonor and disgrace old, look for the old replay extraordinary way, find out the locationin the old in a market economy and how to further development, evaluation in oldcivilized progress status and the function, no doubt has become all concerned about thedevelopment of famous scholars kernel people are constantly questing important topic.This paper is divided into six chapters. The first chapter is the introduction part,mainly introduces the research background, research purpose, research methods, Thesecond chapter is literature review, mainly including the related theory about brand athome and abroad and at home and abroad consumer attitude; The third chapterillustrates the making process of the questionnaire. Questionnaire takes two scales as themain content of the questionnaire. From consumer’s nostalgia complex and consumer’sindividual factors (residence, income, education level, gender, age, etc) this article willstudy the consumer of the influence of the old consumption attitude. Findings: thenostalgic tendency and propensity to consume is negative correlation, and the higher thenostalgic tendency, name of the lower consumption tendency. Residence, income, education level, gender, age and so on the influence of different level. Fourth, the fifthchapter is the empirical research and conclusion. This literary grace with the definiteproperty research investigates and constant quantity research study phase and themethod of close. Set the main mining sex research with the literature back to the method,the system of land back at home and abroad about the old theory and the consumerattitude; Constant quantity research investigates the main mining use questionnaireadjustment check method, and pass a SPSS system meter soft a logarithmic according toreliability analysis, trace above property analysis and delivery fork points analysis, thesample made the inspection test analysis and so on, in the analysis summary base on thedevelopment, combined with the offering of back the "fruit, it is concluded that the"theory.