Channel Operations Research Based On The CPC Model Of New Customers

21st Century With the continuous development of the mobile communicationsindustry, pure voice communications business content has been unable to meet thepeople’s growing demand for information exchange, continues to expand the ways andmeans of the people’s access to information, such as voice, SMS, MMS, mobile Internet,social networks, etc. A mobile company how customer behavior data to properly managethe use of the mobile business development in the future direction of the channelconstruction.First comparative analysis from the current channel the development of the domestictelecommunications industry, identify bottlenecks and operational problems exist in thecurrent business marketing and business shunt and business customers and channeladaptation CPC model advantage, then the the CPC model A mobile combined analysis ofthe company’s operational status quo, concluded channel operations management datamodel is proposed based CPC hope that through the establishment and application of thedata model, a moving company to effectively improve the effect of customer managementand business promotion work in full-channel operations.The data model using cluster analysis methods of data mining, clustering analysistools in Microsoft Corporation SQL2005to complete the structure of the data model, andselect the target customer base as a new network of customers with higher behavioralplasticity as precision Marketing and accurate triage two dimensions of policy analysisand specific work plans. Finally, data modeling and effects test, develop promotionchannel customer operations management to enhance the program, including businessmarketing to enhance programs and business shunt lifting scheme A mobile company inthe future competition in the telecommunications industry more efficient operationefficiency advantages.Accurate business marketing and business shunt guide the data model is based on theCPC model by the target customer behavior data consolidation, cluster analysis model toassess, through the establishment of effective inspection, A moving company’s overalloperations of the model allows more efficient services indicators were tested positive toenhance the trend.