The Elements Of Enterprises "Internet Terminal" On Network Marketing Communications

The rapid development of Internet technology and applications, has beenincreasing popularity of the depth of our economic life. Network size, the more valuable.For businesses, this will be transformed into productivity, cost savings and effectivemarketing communication, that is, the Internet connection will be hundreds of millionsof people together to create a new marketing environment. In the new marketingenvironment, how to use the medium of the network, a product, a service, a brand, andeven some idea of the information disseminated to the target consumer groups, andcontributed to the purchase decision of the target groups. is the focus of corporatemarketing. Internet information superhighway to promote the marketing tools andmarketing channels of communication spread to produce a corresponding change to thefirst to seize the network marketing Heights, to become the decisive factor in marketcompetition.Marketing theory to several changes, development and now also entered theInternet age. Integrated marketing communication as a systemic concept, developed theidea of the traditional marketing communications. Be the most appropriate networkmarketing theory contains the complete concept of integrated marketing communication,collaboration, contact, communication, interaction, relationships and other factors,which is crucial that the contacts and relationships. This article is from two points ofdeparture to explore the businesses to stabilize the operation of their contact withconsumers and maintain the relationship between the interface on the network, which isthe enterprise of the online terminal, web-based application architecture, in accordancewith the independence of the web site domain name, whether the self-built website willbe able to enterprise "online terminal is divided into the business users on the corporateand product websites, and third-party platforms. And they were analyzed and discussed. The two parts of the online terminal can be organic with each other, thedevelopment of complementary advantages. Common services in the enterprise trainingbrand, maintain consumer brand sustained attention and involvement, through thefunctional integration of network marketing communications to maximize the value.