| The Investment banking business has been sharply criticized since the burst of Subprine Mortgage Crisis2007.People hold the opinion that Subprime Mortgage Crisis is the main cause of global financial crisis.The Investment Banking Industries around the world also get shockeg to different degree,especially in the U.S In China,nevertheless,commercial banks desperately need the rising investment banking when facing the increasing pressure from financial disintermediation.capital cost,adjust of profit pattern etcAs one part of China CITIC Group, CITIC Bank was founded in1987。It is one of the earliest commercial banks established during China’s reform and opening up。The bank makes full use of the advantages of the Group, through the strengthening of cross-selling products by the world’s financial subsidiary of CITIC Group to explores the development of investment banking。It has become a pioneer in domestic commercial banks to explore almighty business model。CITIC Bank’s traditional business has a good reputation in the bank field. But as an innovative business, how to in take full advantage of CITIC Group’s consolidated financial platform is becoming a key point for CITIC Bank to carry out investment banking in the field。This paper makes a research in this field. Firstly, introducing the theoretical basis of the investment banking and international practice c Then it analyzes and evaluates the development of China CITIC Bank investment banking service from two parts, which are the development process and the level of the status. Meanwhile this paper obtains and analysis external factor evaluation matrix and internal factors evaluation matrix. After that the paper do a SWOT analysis for CITIC Bank investment banking。Finally the paper makes specific recommendations based on the problems by the development process of CITIC Bank investment banking service. At the end summarizing and hope to explore the development of investment banking of CITIC Bank。... |
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