Analysis Of TKL Marketing Strategy

The huge development of global economics in past half century equals the development in previous hundreds of years, triggering by fast development of electronics products, driving by the emergence and prosperous of Silicone Valley of San Francisco, USA. The name of Silicone Valley came from the element of Silicon from the nature. It is a semi conductive material with many special characters. The various application of Silicone material brought great evolution to electronics industry, took breakthrough improvement to innumerous products and went into a new era of electronics. The Tow Karly(?) Corporation that we will discuss in the article is focusing in Silicone products, always putting itself in research and supply Silicon, Poly Silicon, Silicon Metal and all kinds of Silicone material. Silicon is from nature, and Silicone is from Tow Karly. Through Tow Karly’s continuous efforts and contribution in Silicone Industry, brought unparalleled prosperous to Silicone products, it also honored Tow Karly with reputation and position.We will study Tow Karly’s market sale skill and its Double Brand Strategy in this article. Several professional analysis tools will be used, includes SWOF, PEST, STP,4Ps, etc. First give the overall introduction of Global Silicone Industry. Secondly study the leading company of industry---Tow Karly Corporation, discuss its current status, position and market strategies. Thirdly, we will do Market Segmentation, Market Targeting and Market Positioning to Tow Karly. At last, we will show Tow Karly’s strengths, weaknesses, threats and opportunities, and get the appropriate market strategies.At the beginning we will introduce Silicone material and its multiple applications, Tow Karly’s current status and so on, it helps to create a general realize to Silicone material and Tow Corning.Then we will generally analyze Global Silicone Industry capacity, demand and overall environment, study global Silicone Companies and market, understand Tow Karly’s position, strengths, weaknesses, threats and opportunities, and get know its market strategies.After then we will have Market Segmentation to Tow Karly, know its Market Targets and Positioning.Finally we will use4Ps method to understand Tow Karly’s Product Strategy, Price Strategy, Placing Strategy and Promotion Strategy.