Research Of Development Strategy Of Shanghai ZR Fine Chemcial Company

Main chain of Silicone material is silicone-oxygen bond, which is a new synthesized polymer material. With good heat resistance, water resistance, insulation property and biological compatibility, silicone material is widely used in aerospace, vehicle, marine, and electronic industry. Demand of silicone material growing continuously in China with development of construction, electronic, solar energy market, But, in recent years, more and more companies entering this market, competition is more and more fierce. Meanwhile, the government lift the prohibition of anti-dumping to imported silicone product, some local company exposed the followingproblem:low degree of integration of the upper and lower reaches, low risk resistance capacity, technology and product development lagging etc. In this environment, Shanghai ZR fine chemical company surfer the below problem:small business differentiation, low turnover rate of funds, unclear development direction etc. In summary, to survive in this difficult environment and take its place in this field in the future, Shanghai ZR fine chemical have to make clear corporate strategy.Base on corporate development strategy, competition strategy and other theories, this paper studied the policy environment, industry environment, and other external environment Shanghai ZR fine chemical company faced. This paper also studied internal environment in the corporation, and proposed corporate development strategy for Shanghai ZR. Base on the theory of strategy implementation and control, this paper analyzed corporate strategy implementation and control for Shanghai ZR fine chemical company, and summarized a series of corporate strategy management system. PEST analysis, Michael Porter’s Five Forces Model, and SWOT matrix method are used to analyze corporate strategy implementation. By deep analysis with these method, the analysis result is more practical.The conclusion we get is that, Shanghai ZR fine chemical should take growth strategy as the main lead. In the current market environment, ZR find chemical should take the chance of "three new board" listed, to get enough fund for company development from "three new board". Meanwhile, company should develop the selected market deeply according to market development trend, and by understanding of upper and lower reaches. Introducing automatic manufacture equipment is also required to improve product quality and complete growth strategy.