Marketing Strategy Research Of Mcquay

21century is marketing of times, it was the age of competition service. With commodity appear "homogeneous effect", a traditional commodity quality to win on the marketing strategy is history, in order to win the market, the company needs to McQuay from product service to do well on all aspects of the experience marketing work. We know, the customer service is the experience marketing principles, also is the power for the development of the enterprise. In Hefei household central air conditioning as a leading company in the field of, McQuay company from the experience marketing strategy to begin to promote the development of the company. For companies, this is the most practical significance.First, the author of McQuay company experience marketing strategy, learned about the company in Anhui area business condition; Second, the analysis of McQuay company marketing background, now of household central air conditioning market is discussed, and discover problem of McQuay company. On this basis, the analysis of McQuay company introduces the necessity of experience marketing strategy.Second, household central air-conditioning market are analyzed, and the understanding of McQuay company is in a what kind of marketing environment development. This part of the analysis of McQuay company favorable marketing environment and adverse market factors. The problem is, how to use the experience marketing strategy, and to promote the development of the enterprise, is at present the company needs JiJue problem.Moreover, how to understand McQuay company experience marketing strategy, this paper is to study key. In reality, the company in the experience marketing McQuay used in action analysis is also a difficult problem. Through the analysis of the characteristics of the household central air conditioning and customers to buy needs to make the related McQuay company experience marketing process.This paper, besides use of case analysis, but also related with the combination of the experience marketing theory, the thorough analysis of McQuay company marketing strategy. With the development of market economy, the introduction of new marketing strategy is all the more important. Therefore, the author have learned knowledge management, McQuay company of the experience marketing strategy of the in-depth analysis. Hope that through this method, to the development of the enterprise to bring the theoretical guidance.