The Marketing Model Research Of Coexisting With Brand Clothes And Network Marketins-wide

Situation of Chinese brands of clothing is expensive and difficult to change in a short period of time. Generally taken pricing the original garment enterprises pricing, as the cost and with a fixed proportion of the pricing model. Traditional sales channels and sales in China, so the clothes are expensive. As a major well-known clothing brands, mostly taken with pan-mall marketing strategy. This is largely on the increase in the cost of clothing, eventually these will be passed on to consumers. At the same time, China has a large number of Internet users, Internet users in online shopping force considerable. With the growing purchasing power of the population, will gradually re-Watch purchased goods brand and visibility. Chinese economy in the rapid development of today’s residents’ quality of life and standard of living increase as incomes increase. The development of science and technology, the increase in disposable income of consumers, the products and services provided by the garment enterprises gradually become the homogenization of the state, gradually changing consumer attitudes and consumption patterns of consumers. Along with the changes in consumer behavior, as well as the development of science and technology, the significance of the research emerged along manifested.This research has profound theoretical significance. China’s clothing enterprises are pursuing a universal mall marketing mode. The topic for networks in the future trend of development of marketing, brand clothing shop experience and extensive network core of coexistence of the new mode of marketing, hope for our brand clothing enterprises in enhancing competitiveness of advice and suggestions. Secondly, this research has practical significance. Decreasing the mall of comprehensive store management mode, which evolved into the second city core shopping center, opened out the core brand image store mode, effectively reduce the enterprise in the shop on the investment in fixed assets investment, logistics, personnel input, thereby greatly reducing the cost of the product, at the same time to join network marketing mode, strengthen the network marketing method, establishing brand product network marketing platform, a wide collection of target consumer group information, improve product information service level. With the rapid development of network technology, make the enterprise achieved more strong core competitiveness. At the same time, to save resources, reduce the cost of enterprise, preferential the vast number of consumers of these three aspects will be beneficial, with one action.This paper adopted the methods of literature research, case analysis and experience summary. Based on the experience based marketing mode, with network marketing mode as well as in extensive marketing and network marketing coexistence mode under the brand clothing case undertook thorough analysis, which leads to such a mode has the advantages and disadvantages of the specific circumstances, to summarize and analysis, made systematization. theory of to make this topic research, can rise for experience, and for the brand clothing enterprises to complete the city core shop experience and extensive marketing network marketing mode to achieve coexistence of advice and suggestions.This paper based on the definition of related concepts to introduce research. Related to the concept of experience, experiential marketing, Internet marketing, city core shop experience and extensive marketing network coexistence marketing mode, wherein, the city core shop experience and extensive marketing network were discussed. After the brand clothing in order to experience-based marketing mode advantages and disadvantages are analyzed with the case; the brand clothing in priority to the network marketing mode in case the advantages and disadvantages are analyzed; the brand clothing in the extensive marketing and network marketing patterns of coexistence of advantages and disadvantages of using case analyses. Finally, through the above content, combining theoretical knowledge, to improve city brand clothing shop experience and extensive marketing network core coexisting marketing strategy research. Eventually come to this topic research is feasible.