A Strategic Research On Development Of Beijing Toread Co.,Ltd

Taking the private enterprises of Beijing Toread Outdoor Products Co as the research object, using the PEST analysis, five forces model and SWOT analysis, on China Outdoor current the macro environment, industry environment and the development of enterprises have the advantage and opportunity, facing inferiority and threat were analyzed and summarized.Using a combination of qualitative and quantitative analysis method, the integrated use of learning strategy management a variety of theoretical basis, according to the industry competition characteristic, take the market as the core, around the brand innovation, optimize the terminal network channels of Beijing Pathfinder issue of strategic planning, to determine compliance with Beijing Pathfinder development overall strategy is: diversification strategy combination and integration strategies to promote the development of enterprises, enterprise culture strategy to accelerate enterprise integration.Diversification strategy to help enterprises accelerate the expansion, and actively expand the enterprise’s core business, integration strategy is prominent vertical integration, focused on enterprise industry chain shape, and the strategy of enterprise culture to enterprise and the idea to establish the enterprise’s core values and spirit of enterprise, this paper determined the difference strategy business strategy.And the establishment of this marketing strategy, market development strategy, market penetration strategy, human resource strategy, financial strategy and functional strategy.The result of this study the strategic choice of the enterprises and make the direct guidance, research ideas and methods for the implementation of strategic management have important reference value, and the enterprises in the same industry strategy research has a certain reference value.Beijing Pathfinder ten years development course reflects the Chinese outdoor industry facing problems, is a typical.