The Research On Development Strategy Of Hu Chen Outdoor Sports Town In Ninghai County

With the development of economy and the social improvement of living standards,tourism as an important consumer services become an important growth pole in today’s world economy development,not only developed countries attach great importance to tourism,especially in developing countries.After entering economic new normal in China,to explore the resident’s consumption demand growth become the urgent matter.Fitting the current China’s economic development urgently needs,“characteristic small town” times,to create new economic growth point.The outdoor sports town is one kind of “characteristic small town ”,and it has the great vitality in the beautiful countryside development.Many mountain towns Across the country seize the “traveling ”opportunity,to build own tourism brand to launch his own tourism products,and to improve tourist development of word of mouth,realize the small town development.But with the acceleration of urbanization and the rapid development of tourism,mountain tourism small town economic development made great progress at the same time,also cause a lot of questions.That how to use the perspective of tourism planning,on the premise of try not to destroy the countryside ecological environment,combined with the natural conditions of the rural characteristics and tourism market demand,accurate positioning,found gradual controlled,building dynamic mountain town tourism development path,become the urgent important problems faced in the new rural construction.The present thesis makes a concrete investigation into Huchen,Ninghai.Based on the physical conditions of Huchen,and under the guidance of scientific development mechanism and idea,the thesis puts forward the strategies for Huchen planning as a outdoor sports town.Hopefully,it is exploring scientific and systematic philosophy,positioning principle,strategies for town planning for the currently immature construction of outdoor sports towns,so as to make decision makers more comprehensive,scientific,and rational in handling development.Consequently,it will facilitate the accomplishment of good economic,social and environmental benefit in these towns,and make them become places of excellent scenery and ecology,distinct regional characteristics,where habitable for settling in and visiting.According to the market segmentation and market positioning theory as the foundation,necessity and feasibility of clear Hu Chen Xiang development of outdoor sports based on literature review and investigation of the sample,and use the SWOTmethod to analyze the existence of Hu Chen Xiang outdoor sports town development advantages,weaknesses,opportunities and threats,put forward Hu Chen Xiang town construction the four development strategies from the macro aspects: SO strategy,WO strategy,ST strategy and WT strategy.As a guide,combined with the research,from the microscopic aspects of high starting point planning all-round construction and popularization of brand promotion,development,integration of online and offline layered development of outdoor sports projects,upgrading marketing and development strategy for promoting the promotion of the six aspects.