The Analysis Of Marketing Situation And Policy Changjiang Securities Company

Securities company is China’s capital market important participants, it is not only related to the healthy development of the Chinese securities market, but also relates to the market development and state-owned enterprise reform can go smoothly, however, as the stock issue to approve the system, securities and exchange commission system, strengthen the floating listed company information disclosure, securities to the international gradually open up, push forward the securities investment fund the implementation of the measures, the securities industry by the operation license by the past the protection of industry into open monopoly profits competitive profit-making industry, securities companies the survival and development of the space is the acid test. In this case, how to strengthen the securities company marketing consciousness, develop securities company marketing ability, set up "with the customers as the center, to demand oriented" marketing strategic framework and service system, combining with the condition of their own market environment, adjust measures to local conditions of building core competitiveness, becomes even more important, it also is this paper in conception.In this paper, according to the Yangtze river securities wanliu east road current situation of the development of the sales, marketing and strategic theory basis, first for the present state of operation and business internal and external environment depicted in detail. And then there are the sales of the Yangtze river road of securities market segmentation, and according to the types of securities business investment, the types and quantity of the size of the fund categorization, positioning the Yangtze river securities wanliu east road of target market should choose sales is:brokerage business, stock or enclosed fund market and retail market in. And as for three target markets, with its the features of their own and demand as the starting point, from marketing theory of product strategy, price strategy, marketing channel strategy and marketing strategy of Angle, to three a target market marketing strategy formulation in-depth and careful research. Finally, put forward the Yangtze river securities wanliu east road of marketing strategy implementation business specific security measures.