The Research Of The Sales Management System In Sinopec Tieling Branch

At present, China’s traditional economy is in the uptrend of a new growth cycle.This accelerates the growth of the refined oil product industry. After fully opening ofChinese refined oil product industry, we will also meet the same problems as othercountries with shortage of oil energy and large consumption do, such asdiversification of energy structure, marketization of the price, diversification ofcompetition subject and fervorization of market competition. These changes not onlyprovide opportunities for the development of sales companies, but also bring aboutdifferent kinds of pressure and shock.Sinopec Tieling branch is a refined oil product sales company; the oil salesmanagement is still imperfect since it is newly founded. Based on the salesmanagement theory and combining the marketing situation of Sinopec Tielingbranch, the present paper analyzed the problems in building sales channel andmarketing management at present. A practical marketing program was proposed inorder to perfect the sales marketing system through strengthening the sales processmanagement, improving the marketing channel structure, regulating the sales teammanagement of customer manager system and perfecting the regime of salesperformance management.Business development of Sinopec Tieling branch which is newly founded wasanalyzed in this paper. The paper consists of six chapters. Chapter1is about thebackground, objective, signification, content, etc. Chapter2is the introduction of therefined oil product business and the current situation of sales management in Sinopec Tieling branch. Chapter3states the objective design of the refined oilproduct sales management. Chapter4analyzes the system construction of the refinedoil product sales management. Chapter5is a simple analysis of the implementationguarantee. Chapter6is the conclusions.The objective of the research is to attract the marketing share, enlarge themarketing scale, increase the total business and multiply the influence of salescompany outside in the northeast market and facilitate the strategic targets of thesustainable development in the future intense marketing competition. This paper alsoaims at modifying the sales management system and building a specialized customermanager team.