Studies Of Localization Strategy Of D Company’s Culture-Oriented In The Global Context

With the acceleration of the process of economic globalization, more and more multinational corporations have developed the goal of globalization when they are going to more countries to expand business. But the character of world market is variety of diversity and difference. Every country has its different policies, habits and customs, consumer preferences and sales channels etc. The subsidiaries of multinational company should pay more attention to its capability to adapt local culture, which requires multinational corporations to implement localization strategies by global perspective in different locations.In the light of different local techniques, standards, regulations, customs, and consumer demand, multinational corporations must analyze business advantage of each country to optimize allocation of resources, to develop production and to run operation activities by the global perspective of the whole production value chain. Success or failure of business will be determined by how good or bad implementation of localization strategy is. On the other side, there may be cultural differences in cross-cultural management and the differences may cause culture conflict. Culture is regard as focus of localization measures by multinational enterprise to achieve localization strategies.Through the analysis of localization strategy of the No.1hand tool brand-S ATA tools in China market and after being compared with other multinational companies especially by SWOT method to analyze the difference in localization strategy, the paper has put forward core targeted recommendations to "how to implement localization strategy by culture-oriented. The result of this paper not only helps D company to further deepen the implementation of the localization strategy, but also sends significant information&reference to the other multinational enterprises in China about how to carry out the management of localization strategy.