Gansu Postal Mail Marketing Strategy

Start from the development status of Gansu postal correspondence analysis along with the development of the modern communication network and mobile communications technology, especially the upgrading of the technical means in the21st century speed, the channels of information transmission speed faster and faster The, correspondence Products facing huge market tests and challenges. But in the fierce competition of the modern communications industry, postal correspondence product still exists the potential for development, especially in the field can not be replaced by some other industries, postal correspondence product has incomparable advantages need to further explore the potential advantage to accelerate development. Letter market, especially the market development of business letter is very mature and complete research and development, promotion and evaluation of the market chain, which has a relatively complete theoretical system of the letter market letter as the world’s premier market, the theory inevitable learning and reference; letter market development in Japan and other countries also have distinctive characteristics, a leader in the development of the individual market is also unique in the world postal sector, especially personal greeting cards, per capita use has reached nearly20times, the prosperity of the industry also led to the theory of in-depth research, these theories letter industry in China is undoubtedly a demonstration effect. In the country, based on different development status and social background, letter professional development with other countries in the world are essentially different. Each node in the business, all have very different characteristics and features in the research letter before the product is, sort out the work is to be done by the status quo. This article first analyzes the development stages and characteristics which the products of domestic as well as the province of letters and summarized, followed by the letters products in the international development of theoretical and practical experience, to draw general conclusions based on the particularity of the local status quo conclusion again letter products in the development of a number of innovative initiatives and results achieved comprehensive analysis of the successes and failures of the experience, and the combination of marketing theory, and finally learned theoretical knowledge combined MBA programs and learn from the development of other sectors of the general rules of Gansu letter product development to develop a general development strategy and measures.