Hang Garment In Hangzhou Local Overnment Role In The Development Of Enterprise

Garment industry is the banner of traditional industries of Zhejiang, when labor costs rise, the traditional clothing in Zhejiang manufacturing industry to shift the critical point. If the manufacturing to leave, then the Zhejiang clothing should leave some of their own things. After years of trade after manufacture and export, Zhejiang has its own strength of the brand clothing enterprises the opportunity has come, all conditions of all these issues, both point to the same proposition--the transformation and upgrading. Zhejiang garment enterprises should take the road of sustainable development, must advance planning and adjusting and optimizing the structure of export commodities, through industrial upgrading and innovation of science and technology and development of own brand, production enterprises characteristics of the goods; the development of low carbon environmental protection, natural fiber and health care fabrics and other new alternative to cotton fabrics such as fabric, spurt in prices; improve product quality and work efficiency, improve the automatic process, improve service levels, energy conservation and emission reduction, in order to develop value-added industry chain, and strictly control the " two high-capital"(high pollution, high energy consumption, resource type) products are exported, focus on sustainable development, promoting green technology, change to intensive, technology intensive high efficient low consumption of energy economical transformation, this is also the national clothing" Five-Year" development plan. Local government is reached to these problems are also a consensus, Hangzhou send women in the Hangzhou government planning, guidance, with Hangzhou unique geographical, humanitarian advantage for the cultural support, is to form a plurality of hang brand." Hang faction ladies " is a" for West Lake, half silk" the unique personality, attracting domestic and international garment industry attention, also becomes more and more domestic garment industry, the fashion focus on fashion. The global economic downturn, the government of Hangzhou and Hangzhou send women how to change from passive to active, seize the global economic crisis, with culture as a brand promotion, achievement hang send women " international brand! Construction characteristics of Hangzhou fashion industry chain! Hang send women each industry strong combination, let the hang send women towards the road of international brands one step closer. The government of Hangzhou with the visible hand to push the lead behind the brand, this only invisible hand! Local government to hang garment enterprises support is hang clothing business opportunity, to the beginning of2001to the present, the local government of Hangzhou pays more and more attention to the policy guidance, support, conducting research, and how to solve the global economic crisis brought about by the development of the problem and the Hangzhou government does have a more pragmatic and effective method to promote hang send women to become an international brand, the author puts forward his own ideas, new products with local characteristics highlighted, so as to further drive the development of local economy.