Study On Diversification Strategy Yunnan Yudian Group Based On Synergy Theory

Diversified management is a long-term, overall and systematic enterprise development strategy, is the reality choice of the enterprise which development to a certain stage. And the implementation multiplication strategy will bring enterprise the development opportunity and serious challenge, especially for how to effectively form cross-regional, multi-level and diversified strategic business units collaborative integration effects, and constructing the enterprise’s core competitive advantages and sustainable development ability, will have practical application value and practical significance for the development of the enterprise strategy. Therefore, diversified business has become the most challenging and controversial research subject of the strategic management practice.The core competence of the corporation, ascension is not the simple sum of competence factors, but the ability to integrate and interactive dynamic elements of the collaborative, in order to constantly improve and expand enterprise core competitive advantage and the ability of sustainable development, have to drive enterprise collaboration integrating effects of the establishment and effective operation of the system. And collaborative theory for the development of the theory of strategic management, especially for solving diversification strategy management practical problems has inspiration meanings, and also its provide a new mode of thinking and theoretical perspective. In view of this, in diversification strategy theory and coordination theory, and on the basis of success and failure from the domestic and foreign enterprise multiple business practices, and on YunNan YuDian group as empirical study case, analyzes the existence of the strategic problem of the company in the diversified management (Synergies and economies of scale and scope economies, redundant resources, market competition and business opportunities), operating problem (capital bottleneck, management bottleneck, talent bottleneck), cultural problem (cross-industry and cross-regional, capital operation and industrial management, enterprise profit and social responsibility), to combine with the enterprise culture and company goals, as well as the company’s strategic framework and industry environment, prospectively put forward the strategy synergy, business in coordination, the financial synergy, enterprise culture of systematic solutions such as coordination, and the scheme in the organization to implement and evaluate.Through to the diversification strategy based on coordination theory and its solution of the analysis and research, this paper discusses how to construct and practice across the region, multi-level and diversified enterprise system integration mechanism, and obtain a "1+1>2" strategic coordination effect, as well as "the production and business operation+capital operation" the driver in the harmony development pattern combined with strategy, and obtain a "industrial capital+commercial capital+financial capital" the lever of the multiplier effect, thus competitors find it difficult to get the scope of the economic effect and system coordination effect, and effectively construct diversified management enterprise core competitive advantage and the ability of sustainable development. Therefore, the collaborative theory in the diversified management strategy have practical application value and practical significance, and will promote enterprise establish systematic overall coordination idea and forward-looking strategic planning ability and promote social economy and the organization of innovation and development, to adapt to the integration of the world economy strategy development demands and to build up the scientific concept of development and really sustainable development model.