Development Strategy Research Of CH Exploration Company Based On Enterprise Group Synergy Economy Theory

Mineral resources is the important motivation to the society, which has the significant status and meaning during the development of the country. Under the condition of the lack resources today, how to control much more resources and improve the utilizing effect becomes a world-wild topic for discussion, and also becomes a key point for those resources companies to improve their core competitions. This article systematically analyze CH exploration company's macro-environment, non-ferrous industry environment, resources strategy positioning and its internal resources capacity, and find out the company's strategy positioning are the resources strategic implementation, as well as the marketing sustainable development. Based on the relevant theory of synergy economy, strategic synergy, resources synergy and strategic management of the enterprise group, solving the problems met during the process of resources strategic advancement, like singular investment model, irrational capital structure, poor risk management on overseas resources development and uncontrolled transitional operation was put the important place. In addition, according to the problems that the resources replacement is unparalleled with the smelting capacity, mineral resources is not sufficient, and highly depend on the outbound resources, this article set out and formed the framework of the core competition which CH exploration company participated in the international resources competition through the various factors including mechanism, technology, human resources and information, thus find out the strategy positioning of CH exploration company. It is anticipated to provide some recommendations for other resources companies of China in terms of strategic implementation method option or development strategic option for other non-ferrous exploration companies. The article focus on studying these important problems that effected the resources company to carry out the resources reserve strategy through Backward Integration Strategy Mode, it will provide CH company with scientific research result, it defined the resources strategy target and strategy implement supporting system, and by the way of establishing the exploration company in house to advance the internal resources synergy of the group, and then realize the "twelve-five" strategy target of the CH group。...