Leshi Network Competition Strategic Studies

With the promotion of triple play, the expansion of broadband networks, the popularity of intelligent terminals, the Chinese Internet has entered a period of rapid development, the improvement of the hardware conditions has been considerable development in the use of the Internet content provider, as the current Internetthe use of the most popular Internet video industry, and also into the initial development phase of consolidation in the industry.Internet video industry in2012, China ranked first, second Youku and potatoes jointly announced the merger. At this point, the Internet video industry in China officially opened the prelude to the consolidation in the industry, and radical changes in the competitive situation of the whole industry chain, within the industry consolidation and M&A events will occur frequently in the next few years, therefore, study the A-share market is the only listed company "Music Watch "the competitive strategies and choices in the future competition in the industry is very practical significance.leshi network as the research object, the first analysis of the internal and external environment of music Watch; then analyze each company’s competitive strategy in the competitive landscape of the industry, market position, Porter’s competitive differentiation strategy for theoretical guidance, followed brand, efficiency, business scalability, content, platform, technology, six key factors to analyze the causes and conditions of the music Watch the purposes of differentiation strategy as well as the music Watch the feasibility of the purposes of the competitive strategy of differentiation, the last competitive differentiation music Watch the effect of the strategy, concluded to make recommendations for the future development and investment.