Internet Video Enterprise Value Assessment Based On User Value

With the continuous progress and development of the times,Internet video companies have gradually entered all aspects of our lives.Internet video companies are springing up like bamboo shoots after a spring rain.At the same time,bilibili,Iqiyi were listed in the United States successively,showing their strong development trend gradually.But at the same time,due to the characteristics of small fixed assets,limited by copyright,high risk of operation,and highly valued the quantity and quality of users,it is difficult for traditional enterprise value assessment methods to evaluate the value of Internet video enterprises.Therefore,the new situation of economic development urgently needs new and appropriate evaluation methods for Internet video enterprises.Firstly,this paper explains the definition,development status,concept of user value and theoretical basis of user value method of Internet video enterprise,which paves the way for the following introduction of Internet value analysis and user value method.Then it analyses the value sources and characteristics of Internet enterprises.Through the analysis of Internet video companies,I found that Internet video companies have the characteristics of high operational risk,unpredictable future profits,mostly in a negative profit state,and the number of users and videos affects the value of enterprises.These characteristics make it difficult for Internet video companies to evaluate through three traditional methods.However,through the research,we can find that the value source and value characteristics of Internet video enterprises are exactly related to the user value of enterprises.On the basis of user value,the user value method evaluates and estimates the value of Internet enterprises.Therefore,on the basis of previous research on Internet enterprises,this paper further considers the impact of the growth trend of user value and user value on enterprise value.The DEVA model is a traditional user value evaluation model.Based on the previous research of the DEVA model,this paper further clarifies that the relationship between active users and non-registered users,and the relationship between user value growth should be nln(n)instead of square relationship after referring to Puff's law and 150's law.In addition,this paper adds the revision coefficient of industry type as a new coefficient,and considers that the operating mode and profit state of different industries are different.By referring to other enterprises in the same industry,the accuracy of Internet video enterprise evaluation can be further improved.In this paper,the development process,user status,community status,profit model and financial situation of bilibli are first introduced,taking bilibli as an example.The value calculated by this method is only a little different from the market value,which shows that this method is more suitable for the valuation of Internet video companies.Based on the study of the value source and value characteristics of Internet video enterprises,this paper finds that the user value method,which takes account of the number of users and the growth of users,is more suitable for the valuation of Internet video enterprises.But in the evaluation,we should also pay attention to the selection of relevant parameters such as industry adjustment coefficient.