XX Commercial Banks Credit Card Marketing Strategy

As the national economy growing and development, people’s consumption concept continues to change, the achievements of the credit card business, and the industry can bring high profit to the bank, so more and more financial enterprises look into the credit card business. So how in the highly competitive environment to achieve the development of the credit card, it can not be ignored important issues by XX bank.In this paper, use of modern management science, marketing, strategic management theory of knowledge of the XX bank credit card marketing management undertook analytic study, find the XX of commercial bank credit card marketing management problems, and the use of modern marketing methods, through the XX bank SWOT analysis for XX commercial bank credit card marketing development strategy, and through drawing lessons from a developed country management, put forward XX commercial bank credit card development some brand strategy, promotion strategy, pricing strategy, product strategy, so as to ensure the XX commercial bank credit card marketing strategy development smoothly.