Model Research On Mobile Phone Traffic Marketing Of Shongdong Telecom

Replace traditional voice data services industry to become a new profit growth point carriers trends in the mobile Internet era of development as well as the operators business license. To respond to new challenges, operators have raised the strategic objectives of the business from the steering flow of traffic operations, to focus on the development of traffic from the traditional emphasis on user scale. Scale development of extensive marketing traffic marketing is based on analysis of traffic patterns, broken down by the target user, provide customized marketing services for different user clustering, to meet the needs of the user traffic differentiation. Accurate traffic marketing can not only improve marketing efficiency, it is possible to guide the user traffic behavior, user traffic continues to achieve steady growth. Traffic management is an important means to achieve from the size of a breakthrough to the healthy development.Shandong Telecom to achieve sustainable development, and attaches great importance to the mobile phone traffic operations, and has started work. But the actual situation is still to be improved in terms of means of promotion, marketing and marketing effectiveness. Phone traffic operations work is quite different than the traditional traffic management and marketing model need to explore effective implementation This article focuses on the marketing model of phone traffic, combined with the actual work to carry out in-depth analysis and research.The demands of telecom operators to promote3G mobile Internet traffic for the target, select the phone traffic business model for the expositions object, expand the analysis of mobile phone traffic run. More simple way to analyze from the point of view of the large industrial environment is different from previous studies, focused on the marketing mode practicality and maneuverability.This article focuses on the use of experiential marketing and precise marketing theory, combined with the typical mobile phone traffic operations at home and abroad to promote case analysis, focusing on the business model of the of Shandong Telecom phone traffic analysis and design, and to propose concrete measures for the effective implementation of the model, from team building channel construction to platform capabilities support, as well as a detailed description of the marketing processes are done, the marketing model can be copied, implementation, operational. By studying the promotion of Shandong Telecom phone traffic mode, the of Shandong Telecom flow run carried out to provide a reference, to promote the company’s new products, the establishment of a new marketing model provide help, and be able to enhance the company’s revenue, expanding the company’s new profit sources. The same time, through the study of mobile phone traffic management, be able to find a consumer favorite new products and ideas to provide guidance for the company to develop new products to meet consumer demand.