Mobile Internet Mobile Phone Advertisement Marketing Strategy Research

3G era of mobile Internet fully come, and advance4G era to the very rapid pace ofdevelopment, the signs indicate the new Internet model based on mobile phones and othermobile client will receive unprecedented explosive development. Mobile Internet mobileadvertising in recent years has been the IT industry’s focus on the business model, manyscholars and industry professionals bold projections and estimates of the future value of themobile Internet. Juniper Research predict this, to2014, worldwide mobile Internetadvertising market will grow to$6billion. IPhone, Android and other mobile phonesystem in recent years gradually occupied the main areas of the mobile Internet, and phoneconsumers preferences and spending habits. Habits of mobile Internet advertising in allkinds of new users, new application updates driven evolving form of advertising from thepast SMS, MMS advertising, ordinary web pages to the location service advertising,implantable advertising and other forms of evolution, how to take appropriate marketingstrategy and advertising form, adapt to the new trend of development of the Internet,mobile advertising, which is the focus of the study in this article.In this article, from the traditional4P,4C theory, the combination of "consumingexperience","precision marketing","consumers perceived risk","attitude toward the ad"theory, first the status quo of China’s Internet development of mobile advertisingcomprehensive description then analyzed stage characteristics, and existing advertising andmarketing issues solving strategies. The first chapter begins with the introduction, pointedout that the research background and significance of the main methods and structure, aswell as the research of scholars at home and abroad. The second chapter of the mobileInternet mobile advertising research literature organize, describe and introduce the Chaptermobile advertising concepts and important feature, the basic features of the concept offocus on mobile advertising, mobile phone hardware and software technology development,mobile phones and the Internet advertising market and grow together. Chapter IV onInternet mobile advertising market situation analysis and synthesis, relates to the system of the Internet, mobile advertising platform, competitors, the main means of communication,promotion, development and operational mode. The fifth chapter through the case and therelevant data a comprehensive analysis discuss mobile Internet mobile advertisingmarketing strategies, coping strategies, and explore the Internet phone advertisers role inthe competition with the best marketing strategy at the same time from multiple angles.Chapter VI makes the conclusion and outlook.