Research Of Game Theory And Customer Relationship Management Of Securities Companies

The theory studied in this paper is called game theory in the west. The development of game theory goes through two phases of development, the non-cooperative game and cooperative game. Today, most economists talking about the game theory is refers to the non-cooperative game. Through the study of the game theory of complete information static game, complete information dynamic game, incomplete information static game and incomplete information dynamic game, to explain the necessity to establish CRM system under complex conditions.With the development of the research in the emerging research field of CRM system of the securities companies in Europe and the United States, China’s securities companies also began the CRM system introduction and development to the schedule.In recent years, along with the popularity of the game theory in foreign countries, it gradually becomes to be the important theory basis and an important tool in the study of economics. And in domestic people pay more attention to it in the securities industry customer relationship management application gradually.CRM is the abbreviation of’Customer Relationship Management’. Securities companies establish CRM system, change the invalid client management through the CRM system, and to realize the effective management to the clients. It’s the way to the development of the securities companies in the future. In this paper, through the game theory studies, explains the necessity to establish CRM system and to the work of management of clients relationships at a higher level of strategy. At the same time, in the long-term development strategy, it will be a relatively correct development way in a long time in the future. How to realize (clients add value securities companies profit) balanced, this equilibrium realization is all ideal state to all the securities companies, including China and foreign securities.In this respect, foreign securities companies walk far in the front and therefore gradually formed their real core competitiveness. Our securities companies must raise their profits and incomes and the satisfactions from the clients on the base of respect clients benefit in the game of the three among government, securities companies and the clients. Thus, along with the development of Chinese economy and the securities market, to realize the rapid development of securities.