Car Advertisement On Chinese Automobile Consumption Culture

In recent years, with China’s rapid economic and social development, human, financial,and material flows rapidly accelerate the concept of people’s walking the ensuing tremendouschanges. Since2009, China’s auto production and sales rank first in the world. Behind in thisorder of precedence, contains a huge business opportunity. The size of the car at home andabroad brands competing to share along with the economic rise of China, the per capita levelof consumption upgrade of this great car cake. The bird in order to cut the cake "hand" is thepeople’s car consumption culture. Culture is an invisible force, but the cultural determinantsof human values and consumer intention. The most effective way to lead the Volkswagen ofconsumer culture, of course, is the automotive industry advertising.The form of symbols as an important means of promotion, advertising, productinformation is passed to the audience, should influence the values of the public, to contain themass consumer desires to play an important role in the formation and development of thesocial consumer culture. Automotive advertising is the automobile production and salesproviders on the basis of pay costs, through a variety of media, in order to convince as ameans to sell their own car brand of cultural transmission behavior. Car ads on the consumerculture of the domestic auto industry will not only help domestic and foreign automobileproduction and sales providers better grasp of the current car consumption of Chineseresidents in the trend of better positioning sales business strategy; also helps them to adjusttheir product performance, more good to meet the automotive needs of the Chinese residents;more to help residents through numerous automobile industry advertising, cool to see thequality of advertising behind the car; car economic policies of the Chinese government’smacro-regulation can also provide some enlightenment.