China's Automotive Advertising Situation And Development Trend Research

The automobile industry achievement supports one of country economy development important economical industrial, holds the pivotal status.Faced with the global finance storm attack, faced with the overseas strength abundant enterprise's competition, our country's automobile industry relies on own strength, with the aid of the national appearing each encouragement automobile industry promotion policy support, each kind of development opportunity which revealed suddenly with the aid of the domestic and foreign economic situations under leads the way furiously, realizes the counter city to grow, the automobile profession already became a luminescent spot which our country economy grew.Under an automobile profession piece of excellent background, the automobile advertising industry this has demonstrated its unprecedented charm from the birth on with irresistible force industry.How can enable the automobile advertisement this powerful automobile marketing way to display in a big way under the limited condition convinces the consumer, the expanded product well-knownness function, our country's automobile advertisement is shoulder heavy responsibilities.The automobile advertisement succeeds the key lies in whether with was achieved the audience namely latent automobile consumer the interaction, must complete this mission, must look the automobile advertisement the advertisement demands whether with had been achieved the audiences sympathetic chord, automobile advertisement performance way, performance content whether complied with consumer's psychology.The automobile advertisement only then lets the consumer approve, the memory, even like "the things will eventually sort themselves out, has Lu Bi has the Toyota vehicle" classical pinnacle of poetic creation such to spread widely, can the real direct operation complete own mission.Thus it can be seen, the automobile advertisement advertisement demand is extremely essential..First said makes the best European and American countries in this aspect.The European and American countries automobile industry start early, the automobile advertising industry also extremely prospers.The European and American countries automobile advertisement many is the famous brand, is the classics and the wealth pronoun, their automobile advertisement expresses and maintained "honored" the characteristic.For example:Gram Mr. the prestige message "the heart do not send the shape to gather along with the sound of something astir one", again for example:The Ford automobile message "your world henceforth does not have", the words and expressions all are disclosing Wang Zhe the style, conceited!Our country automobile industry, the automobile advertising industry start after all late, this is the congenital insufficiency, also has the disparity with the Western country, but, already had own unique luminescent spot.Looked on at present that, our country's automobile advertisement demand mainly concentrates in the automobile product itself function sophistication, as well as the environment-protective, is one kind "the vehicle standard" demand way.Revolves the thing which vehicle itself may introduce too to be many, but this demand way moves the will of the people with difficulty.Must know that, the advertisement is uses for to attract the consumer to purchase the commodity, must move the consumer, on the one hand must satisfy its rational emotion the demand, on the other hand, the perceptual emotion demand is more important.This needs to break through "the vehicle standard" the rational demand way, the excavation can move consumer's perceptual demand spot.Certainly, our country automobile manufacturer as well as the automobile advertisement company gradually is also being separated from "the vehicle standard" the demand way, pursues the more effective demand way:Satisfies the consumer to the fashion the pursue, manifests the consumer status status, the joyful security, the romantic love……This advertisement demand way, attracts the consumer eyeball at the same time, was deep shocks consumer's mind.But, in any event, the automobile industry must prosper, how isn't the main force the automobile advertisement drums up support, the key lies in automobile industry itself to be able to make writings; The automobile advertisement must realize the most superior dissemination effect, the key lies in to the consumer carries on the segmentation, the refinement market, regardless of is the rational demand or the perceptual demand, or rational perceptual sychromesh; In addition also involves to the advertisement cultural determination, the advertisement specially is in the automobile advertisement feminine image, especially more importantly automobile advertisement to consumer's humanities concern.The this article final goal wants our country's automobile advertisement demand to arrive Chinese element this road to come up, in relief China's characteristic, like this, our country's automobile advertisement only then can have the vitality.This article bases on the automobile advertisement advertisement demand way, analyzes each demand way the fit and unfit quality, the excavation are more, novel, the more effective automobile advertisement demand way, unscrambles the automobile advertisement succeeds or not the mystery, promulgates, our country's automobile advertisement must have the vitality, has the persuasive power, must be rooted in our country broad and profound history culture, even more pays great attention to the user friendly, the Chinese element will implant in the automobile advertisement demand, our country's automobile advertisement will will certainly to be the final winner.