The Effect Of Firm Recruitment Web Sites’ Characteristics On Ponential Applications Attraction:the Moderating Role Of Frim Reputation

Despite using Web sites to recruit applicants has become an integral part of the organization, prior researchs have explored a lot based on the enterprise characteristics and culture also, little theoretical research has examined how firm’s attributes influence the effectiveness of recruitment Web sites. We developed and tested a model that examines their relationships among the firm’s reputation as an employer, the attributes of the firm’s Web site and applicant attraction using data on undergraduate and postgraduate students’reactions to the recruitment Web sites of150firms of World/China500strong. Results may indicate that the company and job information provided on a recruitment Web site, the Web site’s vividness, and the firm’s reputation as an employer have a three-way interactive effect on prospective applicants’ perceptions of the recruiting organization.