| How to strengthen the Organizational attraction to talents has been widely concerned by both management theorists and practitioners. Recently, the theory and practice have confirmed that CEO, especially the CEO celebrity has essential impact on strategy formulation and organizational performance. However, up to now, few studies explored whether can the organizational attraction been enhanced through CEO celebrity formation, nor analyzed the possible influence of the ownership nature of the enterprise in question as well as the candidates'personal characteristics on the above relationship.To bridge the research gap, we firstly reviewed the study on organizational attraction and CEO celebrity at home and abroad, and then gave each an operational definition in the context of china. Combined with foreign literatures, CEO celebrity was divided into four categories, that is, The icon CEO,The Hidden gems CEO,The Scoundrels CEO and The Silent killers CEO, in terms of two different dimension: fame and reputation. Based on literature analysis, Person-organization fit theory and Upper echelon theory as the theoretical basis, our theoretical research model was constructed, and scenario experimental method was adopted in the paper. With three different types of enterprise ownership associated with four CEO celebrity categories, 12 kinds of questionnaires were produced and coded. Random investigation was done in HuaZhong university of science and technology, Xi'an Jiao Tong university, Nan Kai university and Xi'an University of Technology , 427 questionnaires were collected, removed invalid questionnaires, 30 copies of each case, the total 360 questionnaires.Research results showed that: (1) CEO of high fame, compared to low fame, has greater influence on Organizational attraction; (2) CEO of high reputation, compared to low reputation, has greater influence on Organizational attraction; (3) reputation, compared to fame, has greater influence on Organizational attraction, which implies more concern and administration; (4) Enterprise ownership would interfere with the relationship between CEO celebrity and Organizational attraction; (5) personal characteristic in terms of risk preference and achievement need, however, would not affect the relationship above. Finally, this paper analyzed and summarized the research conclusion, and proposed to achieve sustainable success of celebrity CEO through political skills management. Research deficiencies and directions for future work concluded the study. |
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