Hangzhou Leisure Agriculture Tourism Development Countermeasures

The accelerating process of urbanization,living standards to continuously improve the high concentration of population and buildings in the city, the city’s ecological environment is getting worse, residents living in the city is slowly heginning to emerge close to nature, to the countryside, looking for anotherlife" needs of the leisure agriculture,tourism is more and more city residents of all ages.With the rapid development of leisure agriculture, tourism,the region competing to enter this field,but the natural resources, cultural resources,management, development patterns, the development impact of uneven levels.Hangzhou is the major tourist cities,and vigorously develop urban tourism and the West Lake, Xixi wetl and and other scenic tourist,but also conform with the trend developmet of rural agriculture and leisure travel.However,the development of agriculture and leisure travel in Hangzhou the existence of the ecological environment to attach importance to the problem of lack of single products and services, institutional confusion,lack of experience,largely restricting the sustainable development of leisure agriculture tourism in Hangzhou City. Therefore, we need to solve these problems with the actual situation,to promote leisure agriculture tourism to becomea new growth point ot Hangzhou City, tourism,promote the coordinated development of urban and rural integration, the Hangzhou City to become the all-round development of the tourist city, with economic and social reality the level of significance.In this paper, a field survey of Hangzhou, read government statistics, the use of SWOT analysis, and research on agriculture and leisure tourism development in Hangzhou City.The study found that the main problems in Hangzhou leisure agriculture, tourism development: product development homognization of features is not clear; the lack of a unified and standard management measures; operators lack the appropriate management business; confusion of agricultural resources, damage to the ecological environment inadequate infrastructrue,lack of public services.The main approach is to salve these problems, to promote leisure agriculture in Hangzhou Tourism: rational planning, scientific development; improvement of the market, to strengthen the tourism regulation; good information services, the development of destination marketing.