| Leisure tourism agriculture is a rising industry in recent years, lead the tourists experience peasant rural life, enjoy the green, breathing the fresh air and relax. On the one hand, urban residents participate in recreational activities in Yu Zaiqing new environment enjoy the pleasure of life in the temporary demand from the hustle and bustle of the city, has given rise to leisure agriculture., on the other hand, the low comparative benefit China’s agriculture, the rural economy has been in a backward position, more and more big gap between the urban and rural. To develop the leisure tourism agriculture, which is beneficial to realize the transformation of traditional agriculture to modern agriculture, and realize the construction of socialist new countryside, and the aim of increasing farmers’ income. Leisure tourism agriculture not only meet the spiritual needs of the urban population of leisure vacation and meet the development of rural economy, increasing farmers’ income of material needs. So the current state is taking measures to develop the leisure tourism agriculture.FeiCheng City is located in taian of shandong province in the central and western regions,with a total area of 1277 square kilometers, the total of 966000 people, of which the agricultural population 716000 people, the agricultural labor force 393000, over 13 towns and a neighborhood offices, 607 villages, about 205000 farmer households. FeiCheng City is shandong counties, FeiCheng City has rich resources of agriculture and animal husbandry resources and mineral resources, FeiCheng City has rich tourism resources, including feicheng peach for known especially, FeiCheng City is therefore known as "China’s Buddha tao township" "the world’s largest taoyuan", there are other feicheng geothermal resources are suitable for developing leisure tourism agriculture.Based on the above understanding and the needs of the development of leisure tourism agriculture vigorously at present stage, based on the FeiCheng City of leisure agriculture tourism as the research object, using the theory of leisure economy, sustainable development theory, the new rural construction theory, and the theory of regional development theory,combining with the development of leisure tourism agriculture at home and abroad experience,and to investigate the FeiCheng City of leisure tourism agriculture first-hand empirical data,the FeiCheng City of leisure tourism agriculture development present situation and existing problems are analyzed, and accordingly puts forward FeiCheng City leisure tourism agriculture development ideas and development Suggestions in the future.Research conclusions are as follows:First, the FeiCheng City of leisure tourism agriculture in the development process is often a lack of prophase planning, between different regions of low correlation between leisure tourism agriculture projects. In order to solve this problem, the government should strengthen the guidance work, reasonable planning the layout of the leisure tourism agriculture park in the city. In the regional planning, want to notice to differentiate between regional culture construction, the theme of the central city in northern mountain scenery, eat the peach, the southern organic agriculture sightseeing characteristic advantage, avoid frequent construction waste resources of the same design.Second, leisure tourism agriculture project infrastructure such as transport facilities,recreation facilities, health facilities, the construction of safety facilities is not perfect, overall ability is poor., one should perfect the financial support policy, set up special fiscal funds,guide the rural credit cooperatives and other financial institutions to broaden the leisure agriculture credit conditions of the project, to strengthen the construction of infrastructure.The government investment guide social investment into leisure tourism agriculture system,gradually establish and improve the mechanism of the leisure tourism agricultural inputs.Reasonable guiding domestic and foreign enterprises, other large-scale industry, folk capital,social capital funding for leisure tourism agricultureThird, relying too much on Fei Tao resources, give priority to with traditional sightseeing leisure agriculture tourism mode, seasonal characteristics. Leisure tourism agriculture project product structure is too single, mainly rural, and the grade is low, the lack of product culture connotation. These all influence the attraction of the FeiCheng City of leisure agriculture and tourist revisit rate. FeiCheng City in the future should rich industrial structure, industry chainextension to the FeiCheng City of leisure tourism agriculture resources to integrate and positioning. For the different resources connotation and cultural features of villages and towns to give highlights and mining., improve the product structure and stimulate tourism consumption demand, fully tap the tourists consumption demand, combined with its own resources advantage, the development of more easy to carry memorial significance and cultural connotation of special products. Product development must pay attention to the appreciation, entertainment, participation, the combination of cultural and technological.More measures and open a new situation of the FeiCheng City of leisure tourism agriculture.Fourth, industry management is not standard, regulation is not in place: industry admittance threshold low, without a licence is serious; Some attractions and serious ecological environment destruction; There is excessive development, waste agricultural landscape, does not pay attention to protect the existing phenomenon of agricultural ecological environment.To this, should improve agriculture, tourism, environmental protection bureau, forestry bureau and other relevant departments of multiple management situation, should speed up the construction of leisure tourism agriculture system, should set up specialized agencies such as industry association as soon as possible, is responsible for regulating the supervision and management industry. Agricultural vocational and technical training institutions set up leisure tourism building industry professionals, the farmer education and training of a unified system on a regular basis and strengthen training, improve the level of farmers serviceFifth, policy support is weak, the cooperation between local agencies to contact is not much, lack a can to align these related department management department as a whole.Should set up specialized agencies such as industry association as soon as possible or lead agency responsible for travel FeiCheng City of leisure agriculture between with other departments of relevant matters to negotiate management. Give play to the role of a good bridge between enterprises and government bond, at the same time to facilitate the industry members provide project consulting, planning, guidance and other services. At the same time,pay special attention to the FeiCheng City of leisure tourism agriculture construction and propaganda of two big means. Should not only use traditional media such as television, radio,newspapers, also should make full use of network electric business platform. At the same time pay attention to the tourism commodity foreign propaganda effect.In this paper, we study the theoretical significance lies in: 1) through the FeiCheng City development of leisure tourism agriculture present situation and the analysis of existing problems, put forward the development strategy of leisure tourism agriculture, rich leisure tourism agriculture theory to a certain extent. 2) for the new rural construction to explore a new development path and the train of thought. In this paper, we study the practical significance lies in: 1) to promote the FeiCheng City of regional industrial structure adjustment and optimization, the formation of folk culture, ecological resources and the coordinated development of leisure agriculture. 2) enrich the FeiCheng City of agricultural development model, which is beneficial to snap feicheng peach characteristic agriculture such as brand awareness; 3) leisure tourism agriculture for agricultural production and operation,management has the certain requirement, the operator should have agricultural knowledge,science and technology and management experience, so the development of leisure tourism agriculture to the cultivation of the talents is of great significance. |
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