Factors On The Adoption Of Travel Credit Card From The Perspective Of Consumption Concept

Travel credit card consumption is the cash loan which is issued to an individual to pay for travel expenses by the bank. Travel credit cards have brought tremendous value and created a win-win situation for major businesses and individual consumers. However, it is still a question why travel credit cards failed to be popular? This article, from the perspective of consumption concept, combined with the theory of consumer ethics, analyzed the consumption concept of China’s consumers. We structure the Hypothetical model of the travel credit card consumption; aims to study the main influencing factors of consumers’willingness to use travel credit cards. In this study, the author mainly collected data through questionnaire method, used SPSS and AMOSS software to statistics and analyze the result to verify the assumptions. At last, the author gives different suggestions according to different consumers with different consumption concept.