Research On Customer Compliant Management In Yancheng Telecom

Loyal customers are the wealth source of modern enterprises. They are always the critical things enterprises compete for. However, to get100%of satisfaction from customers is absolutely impossible, whatever industry it is. Therefore, how to improve your customers’satisfaction, and then make more customers turn to be our customers is the problem that all companies are thinking about, and that is also the goal they are doing their best to reach. Thus, all enterprises are pay much attention on consumers’complaints. Only dealing with the complaints appropriately could a company improve its customers’ satisfaction and loyalty and then decrease the lost rate of consumers.This article is studying Yancheng Telecom. This article analyzed the meaning of the customers’complaints and its management, and summarized some related theories here and abroad. It also pays a lot attention on the management status and the existing problems of goal of the customers’complaints in Yancheng. Finally, it proposes some relating improvements. This article aims to improve Yancheng Telecom’s ability to manage its customers’complaints and then to improve its service level. The final goal is to center on the customers and to get more of them so that to improve the management efficiency.