Tst Company As A Whole Kitchen Products Integrated Marketing Strategy Research

With the development of china’s economic and the attendence of WTO,our lives is rising and our kitchens are open,which reason to the heated competivie in the home appliance market.so the home appliance company use many competitive tactics, such as price,advertise,money,brand and channel.Whether Integrated Marketing Tactic of Overall Kitchen of TST Corporate is true and gain a lot of benefits or not.so we study it.The thesis has six chapters.Chapt1, Introduction. The main aim of it is introducing the present background, the importance and purpose of the research, problem to be solving, structure and innovation.Chapt2, Theory comment. Overall Kitchen and Integrated Marketing theory are described, which is the foundmental of the analysis of Integrated Marketing Tactic of Overall Kitchen of TST Corporate.Chapt3, the enviomental analysis of Integrated Marketing Tactic of Overall Kitchen of TST Corporate.It includes macro,industrial and self-competent.The advantedge and the disadcantedge are described by the competitor’s comparison and analysis,then the problem is founded on Marketing Tactic of Haier’s Overall Kitchen in Jiangsu Branch.Chapt4, the switching research of the Integrated Marketing Tactic of Overall Kitchen of TST Corporate. The strategic orientation of Overall Kitchen of TST Corporate is decided by Consumer Behavior Research and then the Integrated Marketing Tactic of Overall Kitchen of TST Corporate is adressed.Chapt5, the execution and management after switching Integrated Marketing Tactic of Overall Kitchen of TST Corporate, the execution after switching Integrated Marketing Tactic of Overall Kitchen of TST Corporate is described from the perspective of planning,organization and study.the management of execution of Integrated Marketing Tactic of Overall Kitchen of TST Corporate emphasis on normal management of the target.performance, customer relationship and information.Chapt6, conclusions and suggestion.