The Research Of Service Marketing Strategy Of Group A Kitchen Equipment

In recent years, China kitchen products marketing develop each year over 30% of the growing rapidly. This situation will remain for quite a long time due to China macro-economic and industrial policy implication. More and more enterprises begin to invest the field with stimulation of high-profit kitchen products. As one European family-own with long history company-A group(China)company, there are a lot of urgent problems need to be faced and solved in China. It's a challenge for Company A to achieve steady growth performance in China fierce market competition environment by international brand reputation and best way of marketing services.This paper based on the theory and related services marketing. First of all , summarizing the kitchen products market from three aspects including kitchen products market general situation, services marketing channels and service modes of industry leader competitors. Secondly, using theory and interview methods, reference to kitchen industry profitable channel models, as well as the company's own service marketing situation, pointing out that Company A in the services marketing, especially in non-retail channel existing problems. Finally, in response to the problems, advanced for Company A three proposals of service strategy at the customer satisfaction core that services diversity, services standardization in process, shaping KA brand. At last, to set up a security system, such as the establishment of integrated services system, improving service marketing organization and perfect CRM platform.Through this study, looking forward to helping practice of Company A service marketing.