Design And Implementation Of Targeted Markting System Of Shenzhen Telecom

Along with the telecommunication market gradually opening era, telecom operators betweenthe increasingly fierce competition, in order to occupy the initiative position, telecomoperators have increased marketing efforts, enterprises gradually from product-centric tocustomer-centric marketing idea change, from the extensive marketing mode to activemarketing model. Through targeted marketing to expand market share, you need to make themarketing function of the system, data mining, customer service, are fully understand andgrasp the customer characteristic of circumstances, therefore, telecom operators marketingsystem construction imminent.The telecom targeted marketing theory applied to the Web information systemdevelopment, completed the user management and authorization system (UAAS)development. The paper described in detail based on Telecom targeted marketingdevelopment process, including needs analysis, outline design, detailed functional analysisfunctional analysis and design, PIM, PIM to PSM conversion, PSM to code generation, codeby hand thinning process. In the development process, the telecom targeted marketing toolsare improved, so as to improve the code quality and performance of the system; systemdevelopment after the end of the thesis, design experiment, analysis based on Telecomtargeted marketing software development relative to the traditional software developmentadvantage. Research and analysis of domestic and foreign telecom targeted marketing basedon Model Driven Development and code generation aspects of the latest achievements, andapplied to the Web information system the actual project development, improve the Webinformation system development speed and quality, and the reuse of the softwaredevelopment gets strengthening, oriented Telecom targeted marketing Web informationsystem development can be solved in the process of software development and UML methodsand the shortcomings of the model development, provides an important reference, improvethe quality of software development.