Arts Management Department Store

"The Preliminary Study on Management of Art Activities Organized by Department Stores" aims at a variety of the art activities organized by department stores. In particular, the art aesthetic construction in K11Art Mall explores the aesthetic taste of consumers of all social classes. Apart from that, it explores the future direction of Art in department: store’s development.This dissertation is divided into three chapters. The first chapter introduces the origin and meaning of aesthetic. It also discusses the aesthetic feeling on art from the consumers’ point of view. The second chapter is to discuss the aesthetic requirements and psychology of the consumers through a variety of art activities in department stores worldwide and case study. The third chapter is to explore the future of the art forms in the department stores based on the study of consumers’aesthetic tastes. This study is performed in K11Art Mall located in Shanghai and Wuhan which are the typical art shopping centers in the department store section.The purpose of this article is to study the consumer’s aesthetic feeling based on the research of management of art activities organized by department stores. On the other hand, it explores the direction of the future development related to art events held by department stores. Through the research on various aesthetic tastes from different social classes, it’s believed that the art events held by department stores have to complete the construction of aesthetic values along with the creation of the economic values. At the same time, they need to undertake the task of educating consumers to improve their aesthetic qualities and establish the proper standard of the aesthetic value so that the consumers can truly enjoy such art events.