| It is hundred years, a hundred years of vicissitudes of history, hongjitangpharmaceutical in experienced twists and turns of the plant, a difficult development process,has been fruitful. Under the special historical background, after being split, going downhill。After the reform and development of the pharmaceutical market, has won the good situationof great development opportunity under, not with the market, the market share of a shrinking,some of the classic prescription products has not been effective promotion, particularly in thetreatment of prostate products "Qianliexin capsule". In this paper, combined with the currentdevelopment situation of Hong Ji Tang, of Qianliexin products market distribution isanalyzed, given the market development planning. The first lock in Shandong market forintensive and meticulous farming, as the forefront of Yan and other quality products, the nextstep of the layout of the national market, explore product development model, build themarket model.Through analyzing, Qianliexin prescription of literature search, expert interview,competing products, refined difference Qianliexin product and other similar products:Qianliexin is the only by promoting blood circulation and removing blood stasis,detumescence and acesodyne medicine in the treatment of chronic prostatitis, while both theclearing heat and promoting diuresis; other proprietary Chinese medicine for clearing heatand removing dampness drugs for urinary discomfort, good effect, relieve the pain had noeffect. But this feature has not obtained the attention and use, while target doctors don’t havethis concept. Through the analysis and market potential of the symptom of prostate patients,clear focus and direction of hospital work. At the same time, the traditional Chinesemedicine products to amount, must rely on the Western point of view, and points out thebottleneck of Western medicine group promotion, proposed solutions. Through thecompany’s internal information, the situation of the development of the Shandong marketwas studied, through the analysis of the data found, the entire market development rate isvery low, the average hospital per unit area yield is very low, product development has greatpotential to be excavated. Through the analysis of the development target of the hospital, andfound out the problems, after the possibility of development, blank market developmentstandards and determine the direction; through the analysis of the developed hospital sales, the sales value gap, and reference value standard, with the advantages of productdifferentiation, product positioning and entry point is determined, the product quantity on themethods and strategies to be taken. In the analysis of national policy and the new medicinedevelopment situation, think Qianliexin product development in Shandong to break the holdmode, should be more development model. Open the proxy mechanism, rapid layout retailmarket, based on the new drug will be implemented under the situation, for the third terminalto participate. Product development, to rely on policy, need targeted measures, enhance themarketing concept, improve the structure of the organization, the import diversification,promotions, marketing costs and so on; foreign by interest, need to get the marketing partnersupport, and fully mobilize all positive factors, improve the enthusiasm of cooperation.A good product, only in the right way, the correct market strategy, find the rightcustomers, used in the right areas, can be developed by leaps and bounds. Qianliexinproducts is a very good quality products, the development conditions be richly endowed bynature and broad market opportunity, there must be a market with excellent performance andlarge scale return to its identity to match. Believe in100years of Hong Ji Tang in Linuogroup huge funds, strength of the background, through their own adjustment and continue toimprove, will be able to reproduce the brilliant. |
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