| The textile and garment industry is the traditional pillar one of the nationaleconomy in China. It is important to people’s daily life, and also has a strongadvantage in the international competition. Textile and garment industry also plays animportant role in the prosperity of our country market and employment opportunity.In the30years of reform and opening-up, our textile and and garment industry hasmade great achievements through continuous improvement. However, we have toadmit, it also has its drawbacks. Textile and garment industry in our country’s foreignexport major in low product value-added, low technology content and low priceproducts, but small proportion of refined products. Textile and garment industry inour country rely on the advantage of low-price strategy and low labor cost. In recentyears, the cost of Indonesia, South Korea, Thailand, Pakistan and other countries havefallen. But it is rising in China year by year, which indicates that our country’s laboradvantage is diminishing. To solve these problems, we must improve the textile andgarment industry value chain to gain competitive advantage in the internationalmarket.From the current situation, most of the domestic scholars have made use ofSWOT analysis method, with the textile apparel industry chain integration orindustrial upgrading as the research object, rarely from the perspective industrycompetition and position in the industry value chain or discuss the influence onenterprise strategic choice raising their opportunities and advantages in the industrialchain.Therefore, this article selects two city textile garment industry related a-sharelisted in the deep Shanghai as the research object, which is from the perspective of financial analysis of textile and garment industry. this article also use the financialdata from2007to2011as analysis objects, to do comprehensive investigation. Withthe method of five financial analysis on earnings power, stability, activity, growthforces and productivity performance ability, this article cooperate with the analyzeddupont analysis method, to do the further research to verify the robustness of thefindings. Enterprises can refer to the textile and garment industry in the value chain tofind their own position in the industry based on strategic management, and also toraise their opportunities and advantages in the industrial chain.Studies concluded that textile and garment industry upstream enterprises havehigh growth momentum, but with the lack of stability and strength. Textile andgarment industry middle enterprise has strong advantages in stability and strength,which is the concerned by many creditors. But textile industry activity, productivity,yield force and the growth momentum have shown obvious disadvantage.Downstream of the textile and garment industry enterprises in the yield strength,stability, activity, and productivity and such aspects have good performance, but withthe low level of growth.To enhance their own value, enterprise managers should choose the reasonablemakes the strategy decision, combined with the industry’s own situation.In criticaltime to promote the development of industry, the government should make animportant role in the textile and garment industry. Government should take policies toensure the textile and apparel industry can go smoothly industrial upgrading.Investors should make investment decisions, paying attention to the profitability ofthe enterprise at the same time to keep up with enterprise growth. |
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