Analysis Of Economy Chain Hotel Operation In CRM Mode

With the accelerated rate of China’s economic development, the living standardof customer improved rapidly, and the tertiary industry of China has been tremendousdevelopment. A gradual increase in the proportion of middle-income groups, and therapidly develop of economic stimulate the competition rate of the hotel industry, leadthe hotel industry to find new and effective development path. With the deepening ofthe hotel market competition, customer play an increasingly important role in thedevelopment of hotel, and how to maintain a good client relationship with the hotel isa seriously problem faced with the manager. But the customer relationshipmanagement system (CRM) can well handle the relationship between the customerand manager, therefore, the CRM system has been greatly respected by the scholarsand enterprises, and if Companies want to maintain competitive advantage in theindustry, it is necessary to build and improve the relationship between the customerand manager from a strategic view.The biggest advantage of the CRM system is to deal with the relationshipbetween manager and customer through by way of information. Jinjiang Inn hotelchains group act as a model for the domestic economy hotel chain, using andpracticing CRM systems have a highly theoretical and practical value. Based on theneeds of the hotel development, this paper build a CRM, which suited for it. Throughintegrating information collection, information processing, information feedbacksystem, on one hand, can effectively enhance the ability of hotel’s informationprocessing, especially the ability of data mining; On the other hand, enhance theability of integrating resources of the hotel. Generally speaking, conducive to thehotel group deal with the problems reflected from the data timely, and enhance theservice quality; conducive to the hotel group excavate potential customers market, andmaximize group profits based on the information.Through the analysis above, we draw the following conclusions: (1) The current budget hotel is in a transition phase, the existing management hasbeen unable to meet the requirements of the customer relationship management,effective using of CRM can meet the development needs of the budget hotel customerrelations handling, and thus, the CRM system inthe economy hotel market with awide range of applications.(2) The CRM system can be fully applied to all aspects of the budget hotels,including data mining,customer channel integration, customer informationmanagement, as well as diversified.(3) Combined with the actual development of Jinjiang, build a CRMmanagement system for the development of the it, including sales management, officemanagement,customer management,marketing,system maintenance,andcommunications systems and other parts.Information as an important resource in modern society, mastered the resourceseffectively can keep the core competitiveness. This paper build a CRM system basedon Jinjiang Inn hotel chains, but just in theory, a model reference for the hotelmanagers.