Blue City Real Estate Project Cost Management

Following the tightening of mortgage policy in2011,2012years of purchase, the credit limit, the limit control policies frequent, coupled with the guidance of public opinion, the real estate market into the sagging state. This year, with the purchase of credit limit policy in full swing, substantially reduced the investment proportion of speculative demand in key urban markets, gradually increased the number of real estate prices, the gradual expansion of the price cut. Judging from the overall market, the non-price can not be selling environment has been formed.2013three characteristics of the real estate market:competition, shuffle to accelerate gradually thin profits, bid farewell to the barbaric growth, real estate market gradually matured. Macro-control policies for the real estate market is bound to change the competitive landscape of the real estate companies, to further accelerate the market "shuffle" speed. Before the macro-control of the real estate market, the industry has experienced a golden period, almost every developer (regardless of brand strength, size) have earned a lot of money, almost does not exist any competition between developers. Even if there is competition, only the competition between individual real estate developers, rather than the existence of life and death "zero-sum game. In the new market policy, competition between real estate companies will be among the villagers comparisons competition "to" fair competition among athletes. How to win in the competition? To enhance competitiveness "is undoubtedly the only answer! Real estate development enterprises must be cost management as the core competitiveness to be treated in order to remain invincible in the fierce market competition. In this case the market, real estate importance of cost management have become increasingly prominent, the cost of a project management directly determine the level of project benefits, and even affect the survival and development of enterprises.With the market situation and policy control severe step-by-step, project quality and cost-effective product market competition has become an important weight. In this case the market, real estate importance of cost management have become increasingly prominent, effective cost control will directly determine the level of income of the project, and even affect the survival and development of enterprises."The establishment of a full-bore, the whole process, the full range of cost management system" requirements, in order to determine the target cost basis, the whole process of cost management as the main line, focus on dynamic monitoring of the construction cost, to establish the cost of experience in database support, rigorous contract and bidding management processes as the means to build effective cost management system, always put the cost control as the core competitiveness of products.In this paper, Dalian Blue City project, for example, on the basis of a summary of project cost management issues and the cause of the problem, through the analysis of the problem, build Dalian Blue City Project Phase II project cost management system and targeted solutions,"the establishment of full-bore, the whole process, the full range of cost management system" to the target cost, the dynamic cost, cost assessment as the core management ideas. Through the implementation of the second phase project cost management system and periodic analysis, cost management system need to improve the areas for improvement and the corresponding measures.Papers in accordance with the existing target cost management theory combined with practical problems of the Blue City project design cost management system, and refined and improved Blue City Blue City project cost management, project cost management level to a new height, real estate contribute to improve the development of enterprise cost management to enhance corporate profitability and competitiveness.