The Research On The Operation Models Of Chinese Rural Micro-insurance

Micro-insurance is a risk sharing product which is suitable for low-income market in cost, time limit, coverage and supply mechanism. It’s an important part of the rural financial system. Its products include the protection of life insurance, health insurance, accident insurance, agriculture insurance and property insurance. As an effective financial poverty alleviation means, micro-insurance aims at the low-income people and it has significant effect in emerge from poverty because of natural disaster, illness, accidental injury etc., especially in rural population. It also serves an important purpose in the risk prevention and management. The development of micro-insurance is effective in construction of new socialist countryside and the harmonious society and it’s significant in improving farmers’ security level, the development of insurance market and improving rural social security system.This paper outlined the definition, social background, types etc. of the micro-insurance first and it analyzed and compared the operation model of the micro-insurance internationally. The operation model of the micro-insurance includes "Agent cooperation","Independent operation" and "Cooperation insurance cooperation" internationally. According to analyzing and comparing the cooperation, quoting several countries’examples whose develop micro-insurance in Asia, Africa, America, it had a conclusion that each model has its own merits and demerits, different model use according to different regions and economic development.Chinese rural micro-insurance has made rapid development from2008. Micro-insurance with business model、half-business model with the government support, the multi-agent cooperation model explores the road of the own development. This paper compared the advantages and disadvantages of the three models and pointed out that the three models conform to our country national condition. The half-business model with the government support has unique development space especially.This paper give examples with two kinds of classical model:"the Village Blanket Insurance" and "the Combined Interaction Insurance" of China Life Insurance(Group) Company. According to analyzing the data of the number of insured people, premium scale etc., micro-insurance has huge development space in China and the half-business model with the government support has greater advantage than other models.